How to Tell If Your Website Is Helping or Hurting Your Business
A website is more than just a digital placeholder—it should be a powerful tool that helps you grow your business and connect with your audience. But not all websites are created equal. Just because you have a website doesn’t mean it’s working effectively for you.
To determine if your website is truly optimized for your goals, ask yourself these three key questions:
1. Is Your Website Functional for Its Purpose?
Before anything else, your website needs to serve a purpose. What do you want visitors to do when they land on your site? Are you guiding them toward that goal?
Some common objectives include:
Signing up for an email list
Booking an appointment or service
Contacting you for more information
Making a purchase
Your website should make it easy for visitors to take these actions without frustration. At the very least, every website should have:
A Landing Page: The main page where visitors learn who you are and how you can help them.
A Contact Page: A simple way for people to reach you, whether through a contact form, email, or phone.
If visitors leave your site unsure of what to do next, it’s time to revisit your layout and calls-to-action (CTAs).
2. Is Your Website Visually Appealing and Easy to Navigate?
Your website’s design plays a huge role in keeping visitors engaged. People make split-second judgments about whether they trust a business based on how its website looks and functions.
Ask yourself:
Is my website’s design modern and professional?
Is it easy for visitors to find what they need?
Are my brand’s colors, fonts, and style consistent?
A website with a clear structure, intuitive navigation, and a cohesive design helps keep visitors engaged and increases the likelihood that they’ll take action.
3. Is the Copy Effective and Speaking to Your Audience?
A great-looking website isn’t enough—your words need to work just as hard as your design. Your messaging should be clear, engaging, and written with your audience in mind.
Consider the following:
Are you addressing your audience’s pain points and needs? Speak directly to the problems they have and how you solve them.
Do you have clear CTAs? Tell visitors exactly what to do next with buttons like “Book a Free Consultation” or “Download Your Free Guide.”
Are you using the right keywords for search engines? A well-optimized website improves your chances of showing up in search results when people look for businesses like yours.
Strong website copy should feel like a conversation—answering questions, providing value, and making it easy for visitors to take the next step.
Explore More
Once your website is functional and effective, how can you take it to the next level? Check out our article Enhancing Your Website for ideas on additional pages and features that can elevate your site’s impact.
Why Shared Vision Studios?
Wondering if your website is optimized to grow your business? At Shared Vision Studios, we create websites that don’t just look good—they work hard for your business. From functionality to design, we ensure every detail supports your goals. Visit us at www.sharedvisionstudios.com to start your website transformation.